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Pink Night Club

A High-Energy Luxury Nightlife Experience in the Heart of Bangkok

Location
 

Bangkok, Thailand

Date

2025

Services Provided

Social Media Strategy / Content Creation /
Influencer (KOL) Marketing / Reservation Platform Onboarding

Project Overview

Pink Night Club set out to launch as a standout nightlife destination in Bangkok, requiring strong early visibility and social momentum around its opening.

Our role was to help establish the club’s digital presence, generate buzz for the soft and grand opening, and introduce the venue to Bangkok’s nightlife and lifestyle audiences.
 

Through a combination of social media content, influencer collaborations, and digital tools, the objective was to build immediate awareness while supporting the venue’s operational readiness.

Strategy

Our strategy focused on building early visibility for Pink Night Club through social media, influencer activations, and strategic partnerships to generate buzz around the launch.
 

  • Early Visibility: Built pre-launch awareness through consistent social media activity targeting Bangkok’s nightlife audience.
     

  • Content Strategy: Produced promotional content, event updates, and visuals showcasing the club’s atmosphere and experience.
     

  • Influencer Activations: Secured and coordinated KOL collaborations for the soft opening, grand opening to drive organic buzz, and ongoing KOL.
     

  • Brand Partnerships: Leveraged collaborations to expand reach and introduce the venue to new audiences.

Results

Over the past 120 days of launch, Pink Night Club built strong early momentum, quickly establishing visibility within Bangkok’s nightlife scene.
 

  • Operational Support: Onboarded Nightify to improve booking management and operational efficiency.
     

  • Brand Partnership: Facilitated an offline marketing collaboration with White Claw, a globally recognized hard seltzer brand known for its light, refreshing alcoholic sparkling drinks made with natural flavors.
     

  • Influencer Activation: Support the soft and grand opening through a curated mix of influencer collaborations, with ongoing sourcing to maintain visibility and drive sustained engagement.
     

  • Campaign Overall Performance across TikTok, Instagram, and Facebook over the past 120 days. 
     

Social Media Viral Marketing
KOL/Influencer Viral Marketing
Charoen Ros restaurant

Affordable Authentic Shabu Dining with 3 Locations and growing in Bangkok

Location

Bangkok, Thailand

Date

2025

Services Provided

Social Media Strategy / Content Creation /
Influencer (KOL) Marketing 

Project Overview

Charoen Ros Shabu restaurant aimed to build brand awareness and establish a strong presence within Bangkok’s competitive shabu buffet dining scene following its launch, positioning itself as a budget-friendly shabu buffet for Thai families and groups of friends.
 

Our role was to support the restaurant’s early growth by strengthening its social media presence and generating visibility through collaborations with lifestyle, Bangkok foodie, and family-focused influencers.
 

Through a combination of consistent social media activity and influencer collaborations, the objective was to maintain brand visibility, attract new customers, and build momentum during the restaurant’s early months of operation while appealing to its core audience of Thai families and value-conscious diners

Strategy

Our strategy focused on strengthening Charoen Ros Shabu’s digital presence through consistent social media activity and targeted influencer collaborations to introduce the brand to Bangkok’s dining audiences.
 

Social Media Presence: Supported the restaurant’s social media platforms through regular posting, promotional content, and updates highlighting the shabu buffet experience and ongoing promotions.
 

Content Strategy: Produced visuals and content showcasing the dining experience, menu offerings, and family-friendly atmosphere, while ensuring messaging and formats were simple and easy for Thai audiences to understand and engage with.
 

Influencer Activations: Coordinated opening and ongoing KOL collaborations with lifestyle, foodie, and family influencers to introduce the brand to relevant audiences and generate awareness.

  • During the first 6 months after launch, Charoen Ros successfully built early visibility and customer interest within Bangkok’s competitive shabu dining market, allowing the restaurant to recover its initial investment and begin generating profit. Following this early momentum, the brand has since expanded to over three restaurant locations, reflecting continued business growth.
     

  • Influencer Activation: Supported the restaurant’s opening KOL campaign, introducing the brand to Bangkok’s food and lifestyle audiences and generating strong customer inquiries.
     

  • Brand Visibility: Consistent social media activity and influencer collaborations helped maintain steady brand exposure and engagement during the restaurant’s early growth phase.
     

  • Business Impact: Influencer marketing and social media support contributed to increased customer traffic and early revenue growth.
     

  • Ongoing Support: Continued KOL collaborations and social media management help strengthen brand awareness and reinforce Charoen Ros’s position within Bangkok’s shabu buffet dining scene.

Results

Thai Thani Cultural Village & Elephant Pattaya

A cultural tourism destination in Pattaya offering visitors an immersive journey through Thailand’s heritage with hands-on workshops and traditional activities.

Pattaya, Thailand

Location
 

Date

2025

Services Provided

Social Media Strategy / Content Creation / Influencer (KOL) Marketing

Project Overview

Thai Thani Culture Village Pattaya is a cultural tourism destination in Pattaya offering visitors immersive experiences in Thai traditions and local crafts.
 

The village features a variety of hands-on workshops and cultural activities including yadom (herbal inhaler) making, preparing elephant food and feeding experiences, Thai traditional cooking, candle making, tung mobile crafting, Thai cultural performances with Thai dining experiences, and many other traditional Thai workshops.
 

Our role was to support the destination’s digital presence by strengthening its social media strategy and generating awareness through engaging content and influencer collaborations, helping attract both tourists and local visitors.

Strategy

Our strategy focused on showcasing the unique cultural experiences offered at Thaithani Cultural Village & Elephant Pattaya through visually engaging content and targeted influencer collaborations.
 

Content Strategy: Developed monthly social media content plans, including content shoot planning, creative concepts, and production coordination to highlight workshops, cultural performances, and visitor experiences.
 

Content Creation: Produced graphics and video content optimized for social media platforms, supported by copywriting, captions, and posting strategies to improve monthly KPI.
 

Influencer Activations: Collaborated with selected KOLs and influencers through paid and barter partnerships, managing influencer selection, content planning, scripting, and editing to create authentic and engaging promotional content.

Beyond driving strong awareness and engagement for the Thaithani Cultural Village & Elephant Pattaya, the content encouraged high shareability and played a key role in increasing customer inquiries and overall interest in the destination.

Results:

Viral Marketing

Contact Us

Bangkok, Thailand 
tanyapon@nextdegreeagency.com

 

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