Our Work
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Siam Piwat, one of Thailand's leading retail and lifestyle developers, is behind some of Bangkok's most iconic destinations, including Siam Paragon, Siam Center, Siam Discovery, and ICONSIAM.
Location
Bangkok, Thailand
Date
2026
Services Provided
Influencer (KOL) Marketing
Project Overview
Curated and managed KOL partnerships for Siam Discovery, one of Bangkok's flagship lifestyle destinations under Siam Piwat, supporting Virgin Active's "Breathe Work & Sound Bath" campaign. Responsible for sourcing and coordinating wellness and lifestyle creators to drive awareness, engagement, and event attendance.
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Strategy
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Influencer (KOL) sourcing and selection
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Talent coordination and management
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Content direction aligned with the campaign
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Performance reporting and strategic recommendations
Results
A High-Energy Luxury Nightlife Experience in the Heart of Bangkok
Location
Bangkok, Thailand
Date
2025
Services Provided
Social Media Strategy / Content Creation /
Influencer (KOL) Marketing / Reservation Platform Onboarding
Project Overview
Pink Night Club set out to launch as a standout nightlife destination in Bangkok, requiring strong early visibility and social momentum around its opening.
Our role was to help establish the club’s digital presence, generate buzz for the soft and grand opening, and introduce the venue to Bangkok’s nightlife and lifestyle audiences.
Through a combination of social media content, influencer collaborations, and digital tools, the objective was to build immediate awareness while supporting the venue’s operational readiness.
Strategy
Our strategy focused on building early visibility for Pink Night Club through social media, influencer activations, and strategic partnerships to generate buzz around the launch.
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Early Visibility: Built pre-launch awareness through consistent social media activity targeting Bangkok’s nightlife audience.
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Content Strategy: Produced promotional content, event updates, and visuals showcasing the club’s atmosphere and experience.
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Influencer Activations: Secured and coordinated KOL collaborations for the soft opening, grand opening to drive organic buzz, and ongoing KOL.
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Brand Partnerships: Leveraged collaborations to expand reach and introduce the venue to new audiences.
Results
Over the past 120 days of launch, Pink Night Club built strong early momentum, quickly establishing visibility within Bangkok’s nightlife scene.
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Operational Support: Onboarded a reservation platform to streamline booking management and improve operational efficiency.
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Brand Partnership: Facilitated an offline marketing collaboration with White Claw, a globally recognized hard seltzer.
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Influencer Activation: Support the soft and grand opening through a curated mix of influencer collaborations, with ongoing sourcing to maintain visibility and drive sustained engagement.
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Campaign Performance (120 Days): Across TikTok, Instagram, Facebook
Affordable Authentic Shabu Dining with 3 Locations and growing in Bangkok
Location
Bangkok, Thailand
Date
2025
Services Provided
Social Media Strategy / Content Creation /
Influencer (KOL) Marketing
Project Overview
Charoen Ros Shabu restaurant aimed to build brand awareness and establish a strong presence within Bangkok’s competitive shabu buffet dining scene following its launch, positioning itself as a budget-friendly shabu buffet for Thai families and groups of friends.
Our role was to support the restaurant’s early growth by strengthening its social media presence and generating visibility through collaborations with lifestyle, Bangkok foodie, and family-focused influencers.
Through a combination of consistent social media activity and influencer collaborations, the objective was to maintain brand visibility, attract new customers, and build momentum during the restaurant’s early months of operation while appealing to its core audience of Thai families and value-conscious diners
Strategy
Our strategy focused on strengthening Charoen Ros Shabu’s digital presence through consistent Social Media Marketing and Influencer Marketing to introduce the brand to Bangkok’s dining audiences.
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Social Media Presence: Supported the restaurant’s social media platforms through regular posting, promotional content, and updates highlighting the shabu buffet experience and ongoing promotions.
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Content Strategy: Produced visuals and content showcasing the dining experience, menu offerings, and family-friendly atmosphere, while ensuring messaging and formats were simple and easy for Thai audiences to understand and engage with.
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Influencer Activations: Coordinated opening & ongoing KOL collaborations with lifestyle, foodie, and family influencers to introduce the brand to relevant audiences and generate awareness.
Charoen Ros built strong early momentum within Bangkok’s competitive shabu buffet market through our strategic social media and influencer marketing efforts.
Business Impact: Achieved profitability within 6 months and generated ROI within 1.5 years through influencer marketing and social media strategies, with an average of 300–400 customers per month.
Ongoing Support: Continued KOL collaborations and social media management to strengthen brand awareness and maintain Charoen Ros’s position in Bangkok’s shabu buffet market.
Campaign Performance (12 Months): Across TikTok, Instagram, Facebook
Results
A cultural tourism destination in Pattaya offering visitors an immersive journey through Thailand’s heritage with hands-on workshops and traditional activities.
Pattaya, Thailand
Location
Date
2025
Services Provided
Social Media Strategy / Content Creation / Influencer (KOL) Marketing
Project Overview
Thai Thani Culture Village Pattaya is a cultural tourism destination in Pattaya offering visitors immersive experiences in Thai traditions and local crafts.
The village features a variety of hands-on workshops and cultural activities including yadom (herbal inhaler) making, preparing elephant food and feeding experiences, Thai traditional cooking, candle making, tung mobile crafting, Thai cultural performances with Thai dining experiences, and many other traditional Thai workshops.
Our role was to support the destination’s digital presence by strengthening its social media strategy and generating awareness through engaging content and influencer collaborations, helping attract both tourists and local visitors.
Strategy
Our strategy focused on showcasing the unique cultural experiences offered at Thaithani Cultural Village & Elephant Pattaya through visually engaging content and targeted influencer collaborations.
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Content Strategy: Developed monthly social media content plans, including content shoot planning, creative concepts, and production coordination to highlight workshops, cultural performances, and visitor experiences.
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Content Creation: Produced graphics and video content optimized for social media platforms, supported by copywriting, captions, and posting strategies to improve monthly KPI.
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Influencer Activations: Collaborated with selected KOLs and influencers through paid and barter partnerships, managing influencer selection, content planning, scripting, and editing to create authentic and engaging promotional content.
Beyond driving strong awareness and engagement, the content encouraged high shareability and played a key role in increasing customer inquiries and overall interest in the destination. Social Media Marketing drove 45.5K website clicks and engagement rates of 3–4%, above industry average performance, while influencer marketing further extended reach and visibility for the destination.
Campaign Performance (12 Months): Across TikTok, Instagram, Facebook
Results:
